promotional products | advertising | marketing | branding
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"No matter what people tell you, words and ideas can change the world."
Coke Charms UK Consumers with Personalized Bottles
Coca-Cola has launched its brand new “Share a Coke” campaign across Europe, which seems to be riding on the coattails of “Open Happiness.” For promotional product junkies, what’s most exciting about Coke’s new ad effort is that it’s providing customers with truly customized drinkware! According to Marketing Week UK, Coke has replaced its familiar branding with “150 of the UK’s most popular names across 100 million packs.”
Photographer Nolan Conway’s latest project took him to 150 McDonald’s restaurants in 22 states to find out if there’s such thing as an average McDonald’s customer.
Would This Can of Tuna Make You Think Twice?
Did you know that due to destructive tuna fishing practices, sea turtles, sting-rays and dolphins are often inadvertently killed? In fact, John West Australia slaughters enough of these animals through by-catch to fill 10 million tuna cans. Yikes. To increase awareness about John West Australia’s unsustainable fishing practices, Greenpeace created this uniquely-shaped can. What do you think of the awareness product?
Browse custom American Apparel products.
(Source: wistfu-lly, via nopeh)
"Imagination is more powerful even than knowledge."
Smart Car in Your Mailbox Proves “It Can Park Anywhere”
To demonstrate that a Smart car “can park anywhere,” the brand and Spanish ad agency RMG Connect built an adorable direct marketing product. The 3D direct mail piece was placed in mailboxes of people who live in city centers. When residents checked their mail, they found a perfectly-parked Smart car. It communicates the brand’s message without saying anything at all, making for an awesome ad.
