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Politics are Brutal: Clever ‘Hot Air’ Campaign

An anti-Obama campaign that presidential hopeful Mitt Romney launched this week:

logo labels

Whether or not you agree with its message, you’ve got to admit this is a smart ambient piece.  The hand dryer reads, “Please press button to hear brief message from our President,” and obviously all that comes out is hot air.  If you’re not familiar with the expression, if someone is accused of just being hot air, it means he or she is insincere; there will be no follow-through.

The best part?  The ad is extremely affordable; Romney’s campaign team simply purchased logo labels and went crazy! 


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